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18 August 2025 Over the past 10 years, the luxury car market has grown consistently, with several brands growing to financial and sales volume peaks in their history. Yearly Luxury Vehicle Sales (2014-2024) *The Graph includes annual sales by Aston Martin, Bentley,...

26 May 2025 Following up on the first half of the Luxury Automotive Strategy and Marketing online course published a while back, the second half is now available on Udemy at the link HERE. As for the previous one, this course too is thought for enthusiasts and...

14 October 2024 The current luxury automotive landscape is shaped by a specific trend that has influenced various players and could increasingly define new products in the near future. In a way, it might even seem like the industry is going backwards. But the truth is...

11 January 2022 On Monday, Maserati announced its entry in the Formula E Championship starting from the 2022-23 season. This is not just a first for the Trident house, but a first for Formula E itself which sees the first Italian manufacturer entering the...

30 June 2021 It is from last week, an important announcement by Bentley regarding a further step into the world of e-sports with a unique initiative and the collaboration with an extremely active player within the sector: Fanatec. But first, let’s see what has been...

03 March 2021 The year is 2023, and it will mark Ferrari’s return to the top class of endurance racing. Its last entry was in 1973, and after that Ferrari only participated in the GT class where it collected numerous successes. The last one in 2019 with the 488 GTE...

06 October 2020 A couple of weeks back, the news spread about Volkswagen’s intention to sell its top luxury low-volume automaker, Bugatti. What is more surprising is that Croatian EV automaker and tech supplier Rimac has been quoted among the interested parties in the...